Good Shortcut Review
A service which generates short links for including into your social network content, while at the same time raising money for charities.
Most of us are familiar with the concept of short-URLS. Sites such as tinyurl allow us to generate short links to specific web pages which are handy for including in out tweets and text messages. While the links generated can be useful in other social networking environments, most environments have some kind of way of masking the url to make the link easier on the eye, so Twitter and SMS messaging are certainly the main places to benefit from such technology.
The main difference between tinyURL and Good Shortcut is that the links generate money for charity every time they are clicked. How do they do this? The good old fashioned internet way, of course: advertising! When your link is clicked, or otherwise entered into a browser, the user is displayed a 17 second advertisement. 50 percent of the proceeds from the advertising will go to the supported charities. When creating a link you can select the charity of your choice (from the charities that Good Shortcut actively support) for the funds to go to, or you can allow the proceeds to be spread across all the supported charities.
Of course, with only 50% of the proceeds actually going to charities, that leaves one to question where the other 50% goes. Well goodshortcut.com don't give any information about that. There is no information on the site to indicate that they themselves are a registered charity, so one can only assume that they are a for-profit organisation and the remainder of the revenue goes to the company.
If you play the short URL game, and are the charitable type, then you might like to give goodshortcut a look. Only you can decide whether the donation to charity is worth subjecting viewers of your content to adverts. And there's the niggling issue of where that other 50% of revenue is going...